Mission

Tatro Toys builds toys that unlock a child’s heart, mind, and imagination.

Vision

We know children who have a voice will use it.

Tatro Toys celebrates children’s creative, authentic expression, fosters imagination, and empowers kids to find their unique voices.

We Believe

Children who feel seen and heard are more likely to own their individuality, and therefore express themselves unhindered.

Such authentic self expression allows them to develop:

We Believe

Children who feel seen and heard are more likely to own their individuality, and therefore express themselves unhindered.

Such authentic self expression allows them to develop:

Broad Social Skills

Critical Thinking

Independence

Tolerance

Our Story

It started with the Tatro® Playset: a childhood vision brought to life. It was created by Will Barrios the Founder of Tatro®: Hand-Built Magnetic Toys. When Will was a kid he wanted a toy that gave him an unlimited depth of creativity. At the age of 10 he found that toy by creating, out of cardboard and magnets, what would later become the Tatro® Playset: a mix and match magnetic world of fun! Barrios studied design at Fordham University in New York City where he stayed for 10 years, eventually moving to Los Angeles, and then home to Louisiana in 2017 to begin working on a new business: Tatro®: Hand-Built Magnetic Toys. Barrios has a background in entertainment, corporate, and non-profit education.​

Tatro® Toys

Now, we bring the Tatro® brand magic to you with hand-built magnetic toys for kids to play with for hours. Make Tatro®: Hand-Built Magnetic Toys a part of your family and create a world of imaginative play!

Give Back Initiatives

A portion of all proceeds are donated to organizations that help spark creativity in kids

Will Barrios

Will Barrios

Founder, Tatro® Hand-Built Magnetic Toys

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