Our vision is to encourage "expression through imagination".

We believe that creative and imaginative toys build well-rounded kids. When kids use their imagination they develop social skills, thinking, expression, and independence. With expression and independence they become confident kids, who become valuable adults. Choose imagination.

A portion of all proceeds are donated to organizations which help spark creativity in kids. 

The Tatro® Playset and Tatro® Magnetic Dough are patent pending, 2017.

Now, we bring the Tatro® brand magic to you with hand-built magnetic toys for kids to play with for hours. Make Tatro®: Hand-Built Magnetic Toys a part of your family and create a world of imaginative play!