Newsroom
Media Contact:
Erin Dullaghan Jones
erin@dullaghanink.com
502.889.9245
Our News
June 27, 2025 – It’s Time to Rewrite the Toy Story—Together
October 23, 2025 – Tatro Toys Relaunches with a Bold New Mission for Inclusive Play
November 12, 2025 – Tatro Toys Ignites Creativity with Release of “The Spark of Imagination” Video
December 1, 2025 – Flicker Has Arrived: Tatro® Toys Returns to Spark Imagination
In the News
August 29, 2025 – Baton Rouge Business Report – Baton Rouge brand Tatro Toys eyeing a comeback
October 31, 2025 – The Toy Book – Tatro Toys Makes a Comeback Post-COVID Shutdown
December 1, 2025 – inRegister – Sparks Fly: Tatro Toys relaunches with a renewed mission
Press Kit
Tatro® Toys sparks imagination through inclusive play. We design toys and stories that reflect the beautiful diversity of real families, so every child can see their story in play. Our press kit includes all elements of our brand. If you need anything else, please feel free to contact us.
Tatro® Toys Logo
Our logo is bright, playful, and full of imagination.
Our Brand Story
Tatro® Toys was born from a spark of imagination and a belief that every child deserves to see their story reflected in play.
Flicker
Our friend, Flicker, is the spark of imagination. He shows up when we doubt ourselves but encourages us to believe in our own light — when curiosity, creativity, and courage begin to glow from within.
A Little Flicker eBook
Flicker’s magical origin story—a heartwarming tale that sparks imagination and belonging, reminding readers that even the smallest light can make the world glow a little brighter.
The Spark of Imagination (Single)
The single from our debut album A Little Flicker, a joyful anthem that celebrates creativity, belonging, and the magic that shines when we let our inner light glow.
Flicker Goodies
All the Flicker Goodies are a colorful corner of our world where fans can snag magical merch inspired by Flicker.
The Spark of Imagination (Official Video)
Step into the world of Flicker, the little fox who reminds us that magic exists inside us all. The Spark of Imagination is Tatro® Toys’ first official music video — a joyful anthem about creativity, belonging, and believing in your own glow. Created to inspire families everywhere, the song celebrates the beauty of being yourself and the power of imagination to light the way. Watch, sing along, and share the spark that started it all.
Our Team
Will, Founder
Will Barrios is the founder and creative force behind Tatro® Toys, a brand born from his childhood dream to make play more inclusive and imaginative. As a traveling artist, designer, and Certified Play Expert, he’s on a mission to help every child see their family—and their magic—reflected in play.
Erin, Marketing & PR Manager
Erin is the Marketing and PR Manager at Tatro® Toys, blending creativity and strategy to share the brand’s message of belonging and imagination with the world. Passionate about storytelling and community, she helps bring the heart of Tatro Toys® to families everywhere.