Play with Love. #RewriteTheToyStory
Meet Flicker and his new friends. Help us build a more inclusive world of play.
Together, we’re creating play experiences that reflect the beautiful diversity of families everywhere.
This isn’t just about a toy — it’s about shaping a more inclusive world through play.
The full launch comes in mid-2026, but the journey starts now.
Flicker is ready — Bring the Magic Home!
Flicker’s leaping off the page and into your arms! Soft, bright, and full of heart, this little spark of imagination is more than a toy — it’s a reminder that every child’s story deserves to shine. Your pre-order helps Tatro Toys spread more love, inclusion, and belonging through play. Be the first to welcome Flicker home — and hug the magic! 📦 12” tall | Ultra-soft premium plush | $34.99
Reviews
Tatro® Toys creates inclusive play experiences— to help children feel seen, celebrated, and confident.
Joy
We seek to empower children and families to play with love — through inclusive, joyful play experiences that reflect the beautiful diversity of families as they grow and thrive.
Belong
We envision a world where every child sees their family— and themselves—reflected in play, growing up with the confidence that their story belongs in every narrative.
Why it Matters
Children who see themselves in play:
• Build confidence because their family and identity are reflected as normal, joyful, and worthy.
• Develop empathy by experiencing stories that include many kinds of families and lived experiences.
• Grow imagination without limits — knowing their story belongs in every adventure.
Hi, I’m Will
Founder of Tatro Toys, Certified Play Expert, and heart-led human on a mission to make toys that reflect real families — because every child deserves to see their story in the world of play.
Meet Flicker
A Little Flicker is a free, heartwarming storybook about a glowing fox who shows up when a kid feels left out, quiet, or unseen. Perfect for bedtime, classroom reading, or anytime a child needs a little light.
Our Debut Single
“The Spark of Imagination” celebrates the magic that happens when creativity comes alive — when a tiny spark becomes something extraordinary.
The Flicker Goodies Shop Has Landed!
The wait is over — the Flicker Goodies Shop is HERE! We’re talking colorful tees, mugs that glow with good vibes, and gear made to spread joy wherever you go. Every purchase helps Tatro Toys build a brighter, more inclusive world of play — one spark at a time. Shop Flicker goodies. Feel the magic. Light up the world.
The Spark of Imagination (Official Video)
Step into the glow.
The Spark of Imagination is Flicker’s debut anthem — a joyful, heart-full celebration of creativity, courage, and the magic we all carry inside. This video brings Flicker’s world to life like never before, blending story, color, and music into one big invitation to believe in your own spark.
Created with families in mind, this is more than a song. It’s a reminder that imagination is powerful, belonging matters, and every child’s story deserves to shine.
Hit play, hum along, and let your spark lead the way.
Join the mission to make play more magical, inclusive, and full of heart.
Expect behind-the-scenes magic, heartwarming stories, and early peeks at what we’re building — all sent with love (and a little sparkle).