
Stories That Help Every Child Feel They Belong.
Hi, I'm Will. By day, I travel across North America working behind the scenes on Broadway tours as a props professional, helping bring stories to life on stage. Between load-ins, performances, hotel rooms, coffee shops, and long travel days, I'm building a different kind of story, one for children. I created the world of Flicker because I believe every child deserves to see themselves reflected in the stories they read and the toys they love. Too many children grow up searching for characters and families that look like their own. I wanted to help change that. Every page I write and every character we create is made with the hope that a child feels seen, valued, and loved exactly as they are. Whether I'm backstage at a theater or writing in a quiet café somewhere on the road, this mission travels with me. Thank you for being here and for believing that stories really can help change the world, one child at a time.
Why I Write
Every child deserves to feel seen, valued, and like they belong. That's the belief that inspired me to create Flicker, the Beleaf Tree, and every story that follows. My hope is that these books spark meaningful conversations, celebrate the many ways families look and love, and remind children that kindness can change the world. My story—and the heart behind these books—is deeply personal. Watch the short video below to learn why I started Tatro Toys®, what inspired the world of Flicker, and the mission that continues to guide every story I write.
READ THE STORY
Age Range: Children 3-9
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